EA has partnered with the Red Cross to offer a Red Cross Relief Center DLC pack. The content will cost $9.99 and 80% of the proceeds will be donated to the American Red Cross. The DLC can only be purchased in Denmark, Finland, France, Germany, Italy, Norway, Spain, Sweden, United Kingdom, and the United States.
The DLC is designed to assist your city when a natural disaster occurs. From the SimCity blog:
The downloadable content includes a Red Cross Relief Center, tents and two vehicles that will travel around a player’s city in response to a natural disaster. When a meteor strikes, an earthquake occurs or a tornado touches down, Red Cross tents will appear in various locations throughout a player’s city. Sims that would otherwise have been critically injured are instead offered aid at the Red Cross relief tents. As the city recovers from the natural disaster, the Red Cross tents will disappear. Each disappearing tent will then release 10 healthy Sims back into the player’s affected city. Ambulances, fire trucks and police cars will continue to protect a player’s city alongside the Red Cross services.